Brand activations
Activations built to be filmed.
A launch, a pop-up, a store opening or a creator collaboration is worth the room it fills on the day and the three months of ad creative it produces. We plan both.
Last updated 2026-11-14
The method
Five steps. Every week.
What you get
How we run an activation
Most activations are measured in attendance and forgotten by Monday. Ours start from the ads calendar: what creative do we need for the next quarter, what proof will make the next campaign cheaper, and what will the people who were not there want to see?
We plan the concept, venue or location, partners and creators, the run of show and the content plan. A crew films for ads, not for a highlight reel: product in use, reactions, testimonials, founder moments, UGC-style clips. Within a week the account has a new creative library and the newsletter and WhatsApp lists have a reason to open.
- Launches and pop-ups for new products, ranges and stores.
- In-store and experiential activations for retail partners and branch openings.
- Creator and influencer collaborations negotiated with usage rights for ads.
- Content shoots planned around the creative the ads account needs next.
- Measurement through the ads: cost per purchase of activation creative against the previous library.
See the salon group case study, where a branch-opening activation filled the new location in a week and fed the ads for a quarter.
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Frequently asked questions
What does a brand activation cost?
From R35,000 for a filmed in-store or pop-up activation to several hundred thousand for a multi-city launch with creators. We quote per project with the content deliverables listed, and we are honest when a shoot without an event will do the job cheaper.
Do you work with influencers?
With creators whose audience buys, yes. We negotiate usage rights up front so their content can run as ads, which is where the return actually comes from.
Can you do an activation without running our ads?
No. The activation is planned around what the ad account needs. Without the account we are guessing.
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