Meta Ads
Prospecting and retargeting on Facebook and Instagram. Offer‑led creative tested weekly, not quarterly. Advantage+ when it earns its place, manual structure when it doesn’t.
Meta · Google · OpenAI — managed ad accounts
Your ad accounts, run end to end by people who have already taken South African brands from R100k to R600k+ a month online. From R12,000 a month. Ad spend is yours, paid straight to the platforms.
What we do
We manage paid advertising for e‑commerce brands. That is the business. Everything below exists to make the ads work harder.
Prospecting and retargeting on Facebook and Instagram. Offer‑led creative tested weekly, not quarterly. Advantage+ when it earns its place, manual structure when it doesn’t.
Search, Shopping and Performance Max on a product feed we build and maintain ourselves. Clean titles, correct prices, every variant in stock. Brand defended, competitors’ customers taken.
Advertising inside ChatGPT is new and the inventory is cheap while most agencies are still reading about it. We are already running it for clients who qualify.
Included with every account
Results
Seventeen accounts, seventeen industries, one method. Monthly figures, rounded. Net is what the client keeps after product cost, ad spend and our fee. Brands stay anonymous because their competitors read this page too.
Skincare · DTC · WooCommerce
6×
monthly revenue in 36 months
Offer‑led Meta creative, Google Shopping on a clean feed, server‑side tracking, then budget in steps every time return held.
Full case study →Silk sleepwear · Shopify · International
4.5×
blended ROAS, up from 2.1×
Stopped the discount ads. Sold the material and the ritual. Split prospecting from retargeting and tripled spend in 90 days without return slipping.
Full case study →Fashion apparel · Meta + Google
2.4×
revenue in six months
Cut spend to what sold, fixed the feed, took Shopping from 8% to 34% of revenue, moved Meta from awareness to buyers.
Full case study →Specialty coffee · Subscription
3.3×
revenue, 62% now on subscription
First‑bag offer on Meta, subscription upsell on the thank‑you page, email flow doing the retention so the ads only buy new drinkers.
Full case study →Sports nutrition · Supplements
R1.4M
monthly revenue, from R520k
Bundles instead of single tubs raised AOV 54%. Google Shopping took the brand searches competitors were bidding on. OpenAI ads added at month five.
Full case study →Furniture · Home decor · High AOV
9.1×
ROAS on an R8,400 average order
Long consideration window, so retargeting carried the account: catalogue ads, room‑setting video and a 30‑day sequence that closed what prospecting opened.
Full case study →Jewellery · Lab‑grown diamonds
10×
return on ad spend
Search for high‑intent terms, Meta for the ring‑shopping partner, WhatsApp for the consultation. The consult converts at 38%.
Full case study →Pet food · Subscription
3×
revenue, churn down to 4% a month
Breed‑specific creative, a starter box that paid for itself on the second delivery, and WhatsApp reminders that halved churn.
Full case study →Baby & kids · DTC
2.8×
revenue in five months
Parents buy on proof, so the ads were reviews and real‑use video. Gift‑registry landing page doubled December.
Full case study →Online pharmacy · Health store
R1.6M
monthly revenue, from R600k
Thin margins, so the whole account runs on Shopping and Search with a feed of 4,000 SKUs kept accurate daily. Meta only for repeat buyers.
Full case study →Fitness equipment · DTC
8×
ROAS through a January and a June
Seasonal budget rules written in advance: spend hard in January and June, hold return in between, never chase the flat months.
Full case study →Wine & spirits · DTC
2.7×
revenue, 47% from case buyers
Mixed‑case offers, age‑gated Meta, and a monthly newsletter that now outsells the ads on release days.
Full case study →Beauty salons · 4 branches · Bookings
540
bookings a month, from 180
Meta lead ads straight into WhatsApp, a booking reply inside two minutes, and a brand activation at the fourth branch opening that filled it in a week.
Full case study →Private school · Enrolment
R2.1M
in annual fees signed in one intake
Search for the parents already looking, Meta for the ones who didn’t know there was a choice, an open day pushed by newsletter and WhatsApp.
Full case study →Boutique accommodation · Direct bookings
10.4×
ROAS on direct bookings
Took bookings off the OTAs with Google Hotel ads, Meta video of the actual rooms and a direct‑booking perk that cost less than the commission.
Full case study →Solar installer · Lead generation
R3.2M
in signed jobs a month
A quote calculator as the landing page, so the sales team only spoke to people with a roof, a bill and a budget. Load‑shedding creative when it mattered.
Full case study →White‑label cosmetics · B2B wholesale
3.6×
revenue from wholesale orders
Tiny budget, big tickets. Search for “private label” intent, a price‑list download as the hook, and a WhatsApp follow‑up sequence that closes in days, not months.
Full case study →Reviews
★★★★★“We had three agencies before Hero. Each one sent a 40‑page report and no profit. These guys sent a two‑line message every Friday and the revenue graph did the talking.”
★★★★★“They told me on the first call that my checkout was losing a third of my buyers. Fixed it before they spent a cent of my money. I have never had an agency do that.”
★★★★★“Spend went from 40 to 120 a month and I was nervous. Return didn’t move. That was the moment I stopped checking Ads Manager every morning.”
★★★★★“Our feed was a mess and nobody would touch it. Hero rebuilt it in a week and Shopping became our biggest channel. Straightforward people, no fluff.”
★★★★★“The WhatsApp broadcasts alone paid the fee. The ads are the reason I am opening a fifth branch.”
★★★★★“Blunt on the call, blunt in the reports, and right about almost everything. If you want to be told what you want to hear, go elsewhere.”
Also in the toolkit
Available to ad‑management clients, priced per project or added to the retainer. Each one exists because it makes the ads more profitable.
Written, designed, sent and measured by revenue per send. Welcome flows, abandoned carts, launches, win‑backs. Retention so the ads only have to buy new customers.
Opt‑in lists, broadcast campaigns, order updates and sales conversations on the number your customers already use. Open rates the inbox can’t touch.
Launches, pop‑ups, in‑store and event activations, creator collaborations and content shoots. Built to be filmed, so every activation feeds the ads for months.
We also build websites, apps and brand identities. We are good at it. It is not why you are here. If you need it, email us.
How it works
Two minutes. The form tells us whether we are a fit before anyone’s time is spent.
Thirty minutes. We look at your account and your site and tell you straight whether we can grow it.
Tracking, feeds, account structure and first creative live inside the first week.
Weekly optimisation, monthly strategy, budget increases on rules we agreed before we started.
Pricing
From R12,000/month
Management fee. Your ad spend is separate and paid by you, directly to Meta, Google and OpenAI. The fee scales with spend and scope, agreed before we start.
Apply now →For you if
Not for you if
FAQ
Management starts at R12,000 a month and is agreed as a fixed number before we start. Ad spend is separate, paid by you directly to Meta, Google and OpenAI, with a minimum of R10,000 a month. We never charge a percentage of spend.
Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max) and OpenAI advertising inside ChatGPT. Most accounts run Meta and Google together; OpenAI is added as a third engine once the first two are profitable.
Yes. A launch is fine; a launch without a budget is not. If you can cover the fee and at least R10,000 a month in ad spend from month one, apply and we will tell you what the first 90 days look like.
Tracking, feeds and structure are fixed in week one. Most accounts show a clear improvement in cost per purchase inside 30 days and a scaling step inside 60. The case studies show the before and after over three to six months.
Always. Accounts, pixels, feeds and audiences sit in your Business Manager and Google accounts. We are granted access, we never hold the keys.
Fast approvals on creative and offers, honest margin numbers so we can optimise for profit, and someone who answers leads or ships orders quickly. Everything else we handle.
Apply
Four quick questions, then your details. Launching a new brand is fine. Launching without a budget is not. If we are not a fit, the form will tell you before you waste a minute.
Need a website, an app or a brand instead? info@herodigital.co.za
You qualify
Pick a 30‑minute slot below. Calls run weekdays 13:00–15:00 South African time on Google Meet. Come with ad‑account access and we come with numbers.
Calendar not loading? Open the booking page in a new tab, or reply to the confirmation email.