Online pharmacy and health store: R1.6M monthly revenue, from R600k.

The situation

An online pharmacy and health store with 4,000 SKUs, thin margins and R600,000 a month in revenue. Meta prospecting was losing money on low-margin products and the Merchant Center feed had hundreds of disapprovals and stale prices.

What we did

• Rebuilt the feed pipeline: prices and stock synced daily, GTINs and dosage sizes in titles, disapprovals cleared, and margin tiers as custom labels.
• Shopping and Performance Max segmented by margin tier so bidding paid more for the products that make money.
• Search on brand-name products and conditions, with negative lists maintained weekly.
• Meta restricted to retargeting and repeat-purchase campaigns where margin allowed.
• Replenishment email and WhatsApp flows for chronic and repeat categories.

The result

Revenue grew from R600,000 to R1.6 million a month at 12.3× ROAS on R130,000 of spend. Because margins are thin the net profit is about R243,000 a month after cost of goods, ads and fee, which is why this account is run on Google and retention rather than on Meta prospecting.

Figures are monthly and rounded. Net profit is what the client keeps after product cost, ad spend and our fee. The brand is anonymised at its request; full account access is shared on the call.