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Lead generation
Salons, schools, solar installers and wholesalers do not need more form fills. They need enquiries with a budget and a reason, answered fast. That is how we run lead accounts.
Last updated 2026-11-14
Method
Cheap leads are easy and worthless. We optimise for the lead that becomes a customer: qualifying questions on the form, a quote calculator or price list as the hook, instant WhatsApp handover, and closed-deal data imported back into Meta and Google so they stop chasing tyre-kickers.
Speed to reply is the biggest lever most businesses ignore. A lead answered inside two minutes converts several times better than one answered the next morning, so we build the reply flow with you before the ads go live.
Proof
Monthly figures, rounded. Net is what the client keeps after product cost, ad spend and our fee. All seventeen case studies →
Beauty salons · 4 branches · Bookings · South Africa
540
bookings a month, from 180
Meta lead ads straight into WhatsApp, a booking reply inside two minutes, and a brand activation at the fourth branch opening that filled it in a week.
Full case study →Private school · Enrolment · South Africa
R2.1M
in annual fees signed in one intake
Search for the parents already looking, Meta for the ones who didn’t know there was a choice, an open day pushed by newsletter and WhatsApp.
Full case study →Solar installer · Lead generation · South Africa
R3.2M
in signed jobs a month
A quote calculator as the landing page, so the sales team only spoke to people with a roof, a bill and a budget. Load‑shedding creative when it mattered.
Full case study →White‑label cosmetics · B2B wholesale · South Africa
3.6×
revenue from wholesale orders
Tiny budget, big tickets. Search for “private label” intent, a price‑list download as the hook, and a WhatsApp follow‑up sequence that closes in days, not months.
Full case study →Jewellery · Lab‑grown diamonds · South Africa
10×
return on ad spend
Search for high‑intent terms, Meta for the ring‑shopping partner, WhatsApp for the consultation. The consult converts at 38%.
Full case study →Boutique accommodation · Direct bookings · South Africa
10.4×
ROAS on direct bookings
Took bookings off the OTAs with Google Hotel ads, Meta video of the actual rooms and a direct‑booking perk that cost less than the commission.
Full case study →FAQ
Across our published accounts, R65 per salon booking, R188 per school enquiry and R333 per qualified solar lead. The right question is what a customer costs and what they are worth; we report both.
We hand them to your team inside WhatsApp or your CRM with the qualifying answers attached, and we build the first automated reply. If you want us to run the sales conversations too, that is the WhatsApp add-on.
Yes. It is the floor at which Meta and Google generate enough conversions to optimise, and the floor at which our time is worth your money.
Apply
Four questions, two minutes. If we are not a fit the form tells you before anyone’s time is spent. From R12,000 a month plus your ad spend.