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Private school · Enrolment · South Africa
Search for the parents already looking, Meta for the ones who didn’t know there was a choice, an open day pushed by newsletter and WhatsApp.
Last updated 2026-11-14
R2.1M
in annual fees signed in one intake
An independent school with capacity for 60 more learners, 40 enquiries a month from word of mouth and a website that described the curriculum but never asked for a visit.
Enquiries quadrupled to 160 a month at R188 each and 38 learners enrolled in one intake, which is about R2.1 million in annual fees from R30,000 a month in ad spend over the campaign.
Figures are monthly and rounded. Net profit is what the client keeps after product cost, ad spend and our fee. The brand is anonymised at its request; full account access is shared on the call.
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Took bookings off the OTAs with Google Hotel ads, Meta video of the actual rooms and a direct‑booking perk that cost less than the commission.
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Tiny budget, big tickets. Search for “private label” intent, a price‑list download as the hook, and a WhatsApp follow‑up sequence that closes in days, not months.
Full case study →Apply
Four questions, two minutes. If we are not a fit the form tells you before anyone’s time is spent. From R12,000 a month plus your ad spend.