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E-commerce
Skincare, fashion, supplements, furniture, jewellery, pets, coffee, wine, pharmacy: fourteen of our seventeen published case studies are e-commerce. The method is the same, the creative is not.
Last updated 2026-11-14
Method
Three things decide whether an online store scales: tracking the platforms can trust, a feed that matches the catalogue, and a margin that survives the cost per purchase. We fix the first two in the first week and we tell you the truth about the third on the first call.
From there it is Meta for demand, Google Shopping for capture, retention through email and WhatsApp so the second order is free, and budget increases on rules agreed in advance. On WooCommerce we also fix the checkout, the speed and the payment flow when they leak buyers, because buying more traffic for a leaking site is how agencies burn client money.
Proof
Monthly figures, rounded. Net is what the client keeps after product cost, ad spend and our fee. All seventeen case studies →
Skincare · DTC · WooCommerce · South Africa
6×
monthly revenue in 36 months
Offer‑led Meta creative, Google Shopping on a clean feed, server‑side tracking, then budget in steps every time return held.
Full case study →Sports nutrition · Supplements · South Africa
R1.4M
monthly revenue, from R520k
Bundles instead of single tubs raised AOV 54%. Google Shopping took the brand searches competitors were bidding on. OpenAI ads added at month five.
Full case study →Furniture · Home decor · High AOV · South Africa
9.1×
ROAS on an R8,400 average order
Long consideration window, so retargeting carried the account: catalogue ads, room‑setting video and a 30‑day sequence that closed what prospecting opened.
Full case study →Online pharmacy · Health store · South Africa
R1.6M
monthly revenue, from R600k
Thin margins, so the whole account runs on Shopping and Search with a feed of 4,000 SKUs kept accurate daily. Meta only for repeat buyers.
Full case study →Silk sleepwear · Shopify · International
4.5×
blended ROAS, up from 2.1×
Stopped the discount ads. Sold the material and the ritual. Split prospecting from retargeting and tripled spend in 90 days without return slipping.
Full case study →Fashion apparel · Meta + Google · South Africa
2.4×
revenue in six months
Cut spend to what sold, fixed the feed, took Shopping from 8% to 34% of revenue, moved Meta from awareness to buyers.
Full case study →FAQ
It depends on margin. A 60%-margin skincare brand is profitable at 3× blended ROAS; a 25%-margin pharmacy needs 8× or more. Our published accounts run between 4.5× and 12.3× blended, and every case study shows the net profit after ads and fee, which is the number that matters.
Both, daily. We build feeds, tracking and checkout fixes on each and we have run multi-currency stores on both.
Yes, if the budget is there: our fee plus at least R10,000 a month in ad spend from month one. We say what the first 90 days will look like before you commit.
Apply
Four questions, two minutes. If we are not a fit the form tells you before anyone’s time is spent. From R12,000 a month plus your ad spend.