Google Ads for people who are already looking.

Google Ads rewards relevance and punishes laziness. The accounts we inherit are usually running Performance Max on a broken feed, bidding on their own brand name against nobody, and wasting a third of spend on search terms that will never buy.

We start with the feed: titles rewritten around what people type, prices and stock synced daily, every variant present, GTINs filled. Then the structure: brand Search protected at low cost, non-brand Search on exact and phrase terms we actually want, Shopping split by margin, Performance Max only where it has clean signals. Negative keyword lists are maintained weekly.

• Shopping and Performance Max on a feed we own and maintain, segmented by margin so the bidding knows which sales are worth more.
• Search for high-intent and competitor terms, with ad copy that says the price and the offer, so clicks are buyers.
• Brand defence at a fraction of what competitors pay to appear above you.
• Conversion tracking through enhanced conversions and offline imports where leads close on the phone or in WhatsApp.
• Weekly search-term reviews so wasted spend is removed in days, not quarters.

Google is the right engine when buyers search for your product category or your competitors by name: pharmacies, parts, equipment, furniture, jewellery, travel, schools, installers, anything with a known price and a comparison moment. Shopping becomes a second revenue engine for most e-commerce stores within 60 days.

For impulse or story-led products, Google alone grows slowly. That is why most of our accounts run Meta for demand and Google for capture.

See the online pharmacy, fashion retailer and solar installer case studies for Google-led accounts.