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Results
Seventeen accounts, seventeen industries, one method. Monthly figures, rounded. Net is what the client keeps after product cost, ad spend and our fee. Brands stay anonymous because their competitors read this page too.
Last updated 2026-11-14
Skincare · DTC · WooCommerce · South Africa
6×
monthly revenue in 36 months
Offer‑led Meta creative, Google Shopping on a clean feed, server‑side tracking, then budget in steps every time return held.
Full case study →Silk sleepwear · Shopify · International
4.5×
blended ROAS, up from 2.1×
Stopped the discount ads. Sold the material and the ritual. Split prospecting from retargeting and tripled spend in 90 days without return slipping.
Full case study →Fashion apparel · Meta + Google · South Africa
2.4×
revenue in six months
Cut spend to what sold, fixed the feed, took Shopping from 8% to 34% of revenue, moved Meta from awareness to buyers.
Full case study →Specialty coffee · Subscription · South Africa
3.3×
revenue, 62% now on subscription
First‑bag offer on Meta, subscription upsell on the thank‑you page, email flow doing the retention so the ads only buy new drinkers.
Full case study →Sports nutrition · Supplements · South Africa
R1.4M
monthly revenue, from R520k
Bundles instead of single tubs raised AOV 54%. Google Shopping took the brand searches competitors were bidding on. OpenAI ads added at month five.
Full case study →Furniture · Home decor · High AOV · South Africa
9.1×
ROAS on an R8,400 average order
Long consideration window, so retargeting carried the account: catalogue ads, room‑setting video and a 30‑day sequence that closed what prospecting opened.
Full case study →Jewellery · Lab‑grown diamonds · South Africa
10×
return on ad spend
Search for high‑intent terms, Meta for the ring‑shopping partner, WhatsApp for the consultation. The consult converts at 38%.
Full case study →Pet food · Subscription · South Africa
3×
revenue, churn down to 4% a month
Breed‑specific creative, a starter box that paid for itself on the second delivery, and WhatsApp reminders that halved churn.
Full case study →Baby & kids · DTC · South Africa
2.8×
revenue in five months
Parents buy on proof, so the ads were reviews and real‑use video. Gift‑registry landing page doubled December.
Full case study →Online pharmacy · Health store · South Africa
R1.6M
monthly revenue, from R600k
Thin margins, so the whole account runs on Shopping and Search with a feed of 4,000 SKUs kept accurate daily. Meta only for repeat buyers.
Full case study →Fitness equipment · DTC · South Africa
8×
ROAS through a January and a June
Seasonal budget rules written in advance: spend hard in January and June, hold return in between, never chase the flat months.
Full case study →Wine & spirits · DTC · South Africa
2.7×
revenue, 47% from case buyers
Mixed‑case offers, age‑gated Meta, and a monthly newsletter that now outsells the ads on release days.
Full case study →Beauty salons · 4 branches · Bookings · South Africa
540
bookings a month, from 180
Meta lead ads straight into WhatsApp, a booking reply inside two minutes, and a brand activation at the fourth branch opening that filled it in a week.
Full case study →Private school · Enrolment · South Africa
R2.1M
in annual fees signed in one intake
Search for the parents already looking, Meta for the ones who didn’t know there was a choice, an open day pushed by newsletter and WhatsApp.
Full case study →Boutique accommodation · Direct bookings · South Africa
10.4×
ROAS on direct bookings
Took bookings off the OTAs with Google Hotel ads, Meta video of the actual rooms and a direct‑booking perk that cost less than the commission.
Full case study →Solar installer · Lead generation · South Africa
R3.2M
in signed jobs a month
A quote calculator as the landing page, so the sales team only spoke to people with a roof, a bill and a budget. Load‑shedding creative when it mattered.
Full case study →White‑label cosmetics · B2B wholesale · South Africa
3.6×
revenue from wholesale orders
Tiny budget, big tickets. Search for “private label” intent, a price‑list download as the hook, and a WhatsApp follow‑up sequence that closes in days, not months.
Full case study →FAQ
Because the brands asked. Most of them do not want competitors to know who runs their ads or what their numbers look like. On the call we share full ad-account access and the real figures for the accounts closest to yours.
Monthly revenue minus product cost, ad spend and our management fee. It is the number the owner actually keeps, which is the only number we optimise for.
Most accounts show the before and after over three to six months. The skincare account is a 36-month view. Launch accounts are judged from the first full month of spend.
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Four questions, two minutes. If we are not a fit the form tells you before anyone’s time is spent. From R12,000 a month plus your ad spend.