Wine and spirits brand: 2.7× revenue, 47% from case buyers.

The situation

A wine and spirits producer selling single bottles online at R160,000 a month with ads that were regularly rejected for alcohol policy issues and an email list that received one message a quarter.

What we did

• Policy-compliant, age-gated Meta campaigns with creative built around food, occasions and the estate rather than the drink itself.
• Mixed-case offers as the primary conversion, raising average order value and shipping efficiency; case buyers now produce 47% of revenue.
• Monthly release newsletter with allocation-style scarcity, which now outsells the ads on release days.
• Google Search on varietal and estate terms; Shopping where policy allows.
• WhatsApp list for members with early access to limited releases.

The result

Revenue grew 2.7× to about R430,000 a month at 7.8× ROAS on R55,000 of monthly spend, with net profit of about R102,000 a month after cost of goods, ads and fee.

Figures are monthly and rounded. Net profit is what the client keeps after product cost, ad spend and our fee. The brand is anonymised at its request; full account access is shared on the call.